Some of our favourite quotes help to explain why our publications are so useful.
“Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.”
Our trend publications are not guesses at what might be on trend in seasons to come. After 20 years in the industry if Catherine has proven one thing above all, it’s that her trends don’t just predict, they’re knowledge based insights which have allowed some of the biggest names in retail to make some of their biggest statements.
“If you can look into the seeds of time, and say which grain will grow and which will not, speak then unto me.”
There will always be a range of trends which are on trend at any one time, or for any coming season, that doesn’t mean that every trend is the trend for you. Understanding which trends are most relevant to our clients and which will become most significant is just as important as recognising and developing those trends in the first instance.
“To expect the unexpected shows a thoroughly modern intellect.”
The ability to expect as well as accept the unexpected is how we might rephrase this. Not every trend, or every aspect of every trend, is always obvious. Understanding that to progress can often mean allowing yourself to accept interpretations that where initially unexpected means we’re always open to our creativity being our originality.
“You must always be able to predict what’s next, and then have the flexibility to evolve”
Our trend books are not made to look pretty on a shelf, they’re usable tools for retailers of all sizes, product designers, and suppliers and factories from around the world. Our trend books help businesses reduce the risk of needing to know what’s next, and provide a guide to the flexibility needed to evolve.
Our twist on someone else’s wiser words!
“The busiest of clients use trends as a drunken man uses lamp-posts – for support rather than for illumination.”
We already know that even our largest clients don’t have the time or the resource to be able to collate the level of detail that goes into our trend books. New season trends guides should not be a crutch to support a businesses decision making, they should be the inspirations that illuminates an exciting new chapter in a business’s progress, development or growth. The most successful of our clients already understand this, they understand the value our external expertise can bring.